DeadTown Clothing Co is a lifestyle brand with roots in kustom kulture and a passion for creating tattoo inspired streetwear. Our story began in 2010 with a couple of punk kids creating a handful of rockabilly shirt designs for a rat rod show in Austin, TX. We've been hooked ever since – selling across the midwest at car and bike shows, music festivals, and tattoo conventions.There is no particular style or subject matter we prefer. We simply let our passion for creating art fuel the types of products that end up in our store.

DeadTown isn’t just merch you throw on. Every piece is a shout against the mundane. It’s about more than looking good—though you’ll do that too—it’s about wearing something that means something that the boring normals of the world will never understand.

There’s no room for complacency here. Every day is another chance to refine and push the boundaries of our craft, and to make something that’s a little bit better than yesterday. That’s the fuel behind every shirt, every hoodie, every line in a design. And if we’re not doing that, we may as well pack it all in. Because if you’re not busy being born, you’re busy dying, friends.